Your branding should be immediately recognisable, appropriate, memorable, practical, simple and convey the intended message. A good logo should inspire trust, loyalty and brand appreciation. It should be timeless and versatile. The use of shapes, colours, fonts and imagery are essential in attracting the intended target market. The aim is to not just to create a company but to create a brand.
At Medialab we feel it is important to sit with a client before we start a project, this helps us to capture the essence of the brand. We make sure we clearly understand what your company is about, your company’s message, who your target market is and who your main competitors are. We make sure we listen to your ideas.
Market research can not be overlooked no matter how big or small your company is. It is essential to understand the target market and to understand the company’s industry. We look at your company’s competitors and consider how their logos work or don’t work for them. We look at current trends that can give your company the competitive edge that it needs in it’s marketplace.
Once we have completed our research it is important to brainstorm, this helps to identify the main values we need to convey. Next we move on to the fun bit, sketching multiple concepts. A logo takes thought and creativity. An effective logo has a concept or meaning behind it, it should be able to be printed at any size and should work in black and white.
Once we have finalized the design ideas we feel the best way to present them is face to face, in black and white as it gives us a chance to discuss and agree the design before exploring the use of colour. Sometimes we may go back to the drawing board, but as designers we understand that a logo cannot be forced on a client, you must love it as much as we do.
Once a design has been agreed and signed off on, we develop the business stationery. We also make sure you have the correct files necessary for going forward with your brand. We design write up your brand guidelines so that you can ensure your brand identity is protected and remains consistent throughout.
Finally, our aim is to create a support system for your business where we can provide you with a range of services and advice relating to the use of your brand. We are here to help with rolling out your new identity online, in print and in between.